French Fashion House Balmain has teamed up with global high street retailer H&M to launch an eagerly anticipated collection which hits stores on 4th November.
The collaboration incorporates the distinctive signature elements of Balmain design including craftsmanship and quality. Creative Director of Balmain, Olivier Rousteing, who dresses celebrities including Kim Kardashian West, Rosie Huntington-Whiteley and Rihanna, chose supermodels of the moment Jourdan Dunn and Kendall Jenner to unveil the key pieces of the Balmain X for H&M collection at the Billboard Music Awards.
Rousteing is one of the most followed French designers on Instagram with a growing network of over one million followers. It is therefore no surprise that for the launch of the Balmain X collaboration with H&M he is harnessing the power of social media by encouraging shoppers to take selfies of themselves wearing the Balmain X for H&M pieces that they have purchased from the collection and post it on Instagram using the hashtag #HMBalmaination. Rousteing clearly respects the role of social media in shaping fashion, claiming that he personally checks out the hashtag and can't wait to see what people have bought from the collection.
Above: Model Gigi Hadid has already joined the Balmain Army, instagramming herself recently wearing one of the statement dresses from the Balmain X for H&M collection at a New York Fashion week party.
Below: My most coveted pieces from the Balmain X for H&M Collaboration.
The collection clearly reflects the true Balmain culture of statement pieces that are bold and luxe. Peppered with Black and gold, fierce stripes, regal prints and masculine silhouettes, Balmain X for H&M is clearly going to be fast to sell and will feature in the wardrobes of only those quick enough off the mark to snap up these beauties!
What are your favourite pieces from the Balmain X for H&M Collection?
Don't forget to post your selfie with the hashtag #HMBalmaination if you are lucky enough to be able to purchase anything from the collaboration.
Love Laurashopaholic xx